Project

Recruitd brand

My Role

Client

Creative Director, Creative Strategy Web Design, Visual Design

Recruitd

URL

Recruitd is a technology start-up that offers 360 recruitment solutions to clients including hiring solutions, creative content and an all in one ATS/CRM system.

 

When I first joined Recruitd as Head of Design, the company only had a logo as an identity visual. It was then my mission to create a brand that would make Recruitd a recognised company in the recruitment industry.  My duties throughout my time at Recruitd was to be an advocate and guardian for the brand and to make sure that all the guidelines were being followed so that every visual asset created was consistent and so brand recognition was not damaged. Alongside this, I also supported the CTO to ensure the Recruitd flagship product, Leo, had a consistent and update to date UI design that supported the branding I created.

I started by redesigning the logo to a more in clean, contemporary design and following that, developed a full round and inclusive brand. In this project, I demonstrate a selection of different assets developed for the creation of the Recruitd brand. 

Logo

2017
2019

Typography

AaBbCc

0123

TypographicStyle

Gelion

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

This is the typographic style for Alaska

Gelion Light

Gelion Regular

Gelion Medium

Gelion Semi Bold

Gelion Bold

Paragraph

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam felis ex, mattis at tellus at, tempus pulvinar orci. Morbi malesuada pretium nulla sed hendrerit. Aliquam ut felis quis ipsum ultrices tempus. Mauris ornare rutrum turpis, ac hendrerit lectus scelerisque ut. Praesent lobortis massa sit amet ligula pretium mollis. Ut id tempus nisi. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec a feugiat nisl.

Colours

Primary

Complementary

Illustrations
Social Media applications
Website 

© 2020 by Mike Rosado.